I started this business in 2006 because I really wanted people to find a haven in our hectic world where they could shop in peace. I am deeply passionate about ethics and rights. I believe that you deserve to be able to purchase products where full product description is enclosed from absolutely honest ingredient lists; to country of origin and the cruelty free status of the item. The products that we choose to buy have a massive impact on the health of every creature on our planet. It’s a really big deal that we are empowered to make the best purchasing decisions that we can.

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